Budget and duration

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You decide for yourself how much money you are willing to invest in promoting a post and how long the promotion will last.

You can choose from three positions: 1, 7 or 14 days. The validity period is limited to the end date you set.

If you decide to promote a post for a week or two, Facebook* will immediately calculate how much it will cost to boost the publication for one day.

How does post promotion depend on the school principals email list budget? The more you spend, the more you get. With increasing expenses, the reach grows, and this can be easily verified from your own experience.

Payment


How much will it cost to boost a publication? There can be no clear answer to this question: everything is individual and largely determined by the result you are striving for.

Let's start with the fact that the minimum amount is 20 rubles per day. If daily expenses of 50-100 rubles are effective, it is worth considering increasing the budget.

Payment
Select a currency from the drop-down list and click on "Raise". A window will appear with options for making a payment for promoting a post.

There are three methods available:

— by bank card;

— via PayPal from a pre-linked card;

— via Qiwi Wallet.

The credited funds are displayed in the lower right corner. This indicator will decrease proportionally to the costs of raising the post.

To replenish the budget, click on the remaining money and enter the amount by which you want to increase your expenses for raising the publication.

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Reducing the budget is also possible: the gear icon in the lower left corner opens access to the settings. We remove the promotion, and the budget is no longer spent.

Although boosting posts from a Facebook page* is easy to do, it is not a recommended method. The fact is that it is very difficult to reach the target audience for several reasons, and this leads to ineffective spending of money.

Let's figure out what exactly makes it possible for a publication to be shown to people who might not be interested in it.

Limited targeting options
When your ad is seen by your followers and their friends, the results of the promotion can be quite good. However, if the post is shown to all the friends of your fans, your advertising budget will be wasted and here's why.

Let's say your Facebook page* has 3,800 subscribers. We set the option in the settings to show ads to them and their friends. The reach will be 160,000 people.