Internal Ranking Factors from Yandex_Text Optimization

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Text optimization.


Publishing new, quality content is great, but you can't forget about the pages you've published before.

This is equally true for information resources and for sites operating in e-commerce. In such cases, relevance decreases: the content becomes outdated, the product category is no longer restaurants email list offered by the online store, but information about it is still on the page.

Multimedia .

There are niches where including media files in the general content of a site is not just a right of the resource owner, but a strict necessity. And portals for which video and images are not standard will only benefit from placing multimedia.

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Yandex will positively evaluate correct markup and high-quality videos. The main thing is the convenience of viewing and the need for media files for resource visitors.

Nesting.


URL length.

This criterion may have some impact on user factors and repeat visits to the portal, but will not affect ranking. Yandex's recommendation is to generate convenient and simple URLs. There is no need to fill them with keywords as much as possible.

Query in the page URL.

If the keyword is included in the URL, Yandex will appreciate it and take it into account when ranking. Users have already gotten used to the human-like URL format, which is the most common today. Seeing the address /yandex-ranking-factors/, a person is more likely to guess the content of the page than if it were a meaningless set of numbers /38225458732/.

Validity of HTML markup.

40 Internal Ranking Factors from Yandex_HTML Markup Validity

Serious markup violations do not have the best effect on resource ranking, while the absence of syntax errors (validity) in the HTML code serves as a positive signal for the system. It is advisable to check the markup for compliance with standards using various services.

The structure of a web document should be clear, allowing you to easily find the necessary information. But even in modern conditions, there are still pages in the RuNet whose developers got by with a single <h1> tag.