In the end, thanks to the links

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Google's Penguin and Yandex's Minusinsk algorithms have significantly adjusted link promotion. The main change is simple - higher-quality links are required. Getting them has become much more difficult.

Search engines also try to reduce the impact of links on ranking results, but this is difficult to achieve. The fact is that links, as a ranking parameter, are at the core of the algorithm.


the site's trust becomes more authoritative;

resource ranking in search engines improves;

it attracts new users (referral traffic grows);

the site becomes more recognizable.

Download a free selection of tools for network marketing contact list calculating KPIs and increasing marketing metrics
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
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Over the past 7 years, we have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.

Today we will share with you 6 of the most valuable documents that we have developed for our clients.

Download for free and implement today:


Step-by-step guide to creating marketing KPIs
Template for calculating KPIs for a marketer

9 Examples of Universal Selling Commercial Proposals
Upgrade your CPs to close more deals

How to make KPI for the sales department so that profits grow by 20% or more?
Step-by-step template for calculating KPIs for OP managers

Checklist of 12 main indicators for website promotion
Find out what metrics are needed to properly optimize your website

40 Services for Working with Blog Content
We have collected the best services for working with content

How to define your target audience without mistakes?
A proven guide to defining a company's target audience
Download the collection for free
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That is, effective promotion of a site in competitive niches is impossible without a high-quality link mass. If it is not there, your resource will not bypass competitors. But with the help of links alone, as in the past, it will not be possible to promote a site. Now this issue needs to be approached comprehensively.

Buying Temporary and Permanent Links: What's the Difference?
Eternal links appeared a long time ago. Today, many people think that they are connected with Rotapost, GoGetLink, Miralinks, PR.Sape, Blogun and other, less well-known exchanges. But even before the exchanges appeared, there were many eternal links. Strict selection in the exchanges led to the fact that promotion by eternal links became very popular, since most resources are high-quality and not spammed.

Links from such sites carry more weight than from link dumps (sites that sell a lot of links; as a rule, they are created for this very purpose). Consequently, promoted pages reach the TOP of search results faster.

Some people believe that rented links have long been transferring less weight due to link flickering (when one rented link is replaced by another). But in practice, a rented link purchased on a quality resource works the same as an eternal one and transfers the same weight.

The main thing is to remember about link extension and to select them wisely. But eternal links work more effectively. The thing is that there are more high-quality donor sites here. In addition, the page with the placed link gets more trust over time - therefore, it transfers more weight.

Of course, it is better to use permanent links, since in the long term they are much more profitable than rental links. If the cost of a permanent link is 100 rubles, and a rental link is 10 rubles per month, then the payback period for a permanent link is 10 months.

It's nice that an article with a link gradually gains trust and the link conveys more weight. The downside is that many webmasters force their sites under filters, fanatically selling links. And after some time, unscrupulous people remove the links. Anyone can find themselves in such a situation.