Put the top of your company under high pressure to come up with innovations. Just watch what that yields! Hinssen mentions the example of the International Airlines Group in his book. Glenn Morgan leads intense innovation sessions there, which have been given the name 'disruptive catapults'.
A class of eight directors come together in an eight-week program. They are immersed in a sea of disruptive ideas, concepts and startups. Then it is their turn: their challenge is to come up with a plan that will shake their sector to its foundations. During those eight weeks, they are also truly separated from their teams: there is no contact whatsoever. The focus is entirely on innovation.
Pattern 4. Co-creation with customers
Invite your customers to think along. According to Hinssen, this form of 'co-creation' is one of the most effective ways to keep your finger on the pulse of the market. Looking through the eyes of the customer gives you new insights that you miss if you only look from your own perspective.
Rules for success
In addition to the above patterns, Hinssen also offers a set of rules for being successful in the future. The first rule is: ignore the rules. Innovation has never gotten off the ground by obediently following the rules. Hinssen:
Make your own rules. Then you bend them, break them, and make new ones.
He also advises spending about 10% of your time on radical experiments.
Nor should you accept the status quo. Push the boundaries, don't aim for the moon, aim for Mars. And yes, that requires a dose of courage. Avoiding risks is simply not safe.
Embrace the fear and try as many things as possible. Remember: failure is learning. Another tip from the author is: follow the troublemakers. It is precisely those difficult, irritating customers new zealand whatsapp number who get on your nerves who are often full of ideas and opinions about how things can be done better. They show you things that you previously missed. They often put you on a different track. They may ask the impossible, but suppose you succeed in making that possible, then you will rise above yourself. And only then are you disruptive.
First hand
'The day after tomorrow' by Peter Hinssen is a nice book full of good tips and inspiring examples. He draws a lot from his own experiences. Always nice to get the advice first hand. He makes good comparisons between the approaches of different companies and he tells just enough to clearly outline the situation in these organizations. As far as I'm concerned, some examples could have been explored a bit more, but that's what the world wide web is for!
Springboard
Hinssen knows, just like in his previous books, how to take the reader along on a journey. His down-to-earth way of writing helps with that. He never falls into the trap of making himself too interesting. As he himself says: you should not expect miracle cures or ready-made solutions for your specific situation in this book. It is not a first dance lesson for elephants, but it does provide a clear explanation of the different dance styles that exist.
Take a moment to examine your ingrained movements, choose a dance style, overcome your fear (because that is part of disruption) and start gently swaying to the rhythm around.