How are customers using your product or service?

[sumaiyakhatun27]

Usage behavior can be a good predictor of whether a customer will stay loyal or leave, and therefore of their lifetime value.

This segmentation seeks to understand the following:

How often do current customers utilize your product or service?

Which features do they use the most?
What is the average amount of time they spend on it?
Under usage behavior, customers can even be further segmented based on the canada rcs data intensity of their product consumption:

Heavy users (ideal). These people are brand patrons, your superfans, who use the product daily and rush to repurchase it when it runs out.
Medium users. These people are repeat customers who use the product less frequently. There is sometimes a time lag between the rising need and when they purchase the product or service.
Infrequent users. These people purchase a particular brand’s product irregularly and may cease to use it at any moment.
Non-users. These people do not use the product but are interested in the category and might be targeted as prospects.
3. Benefits sought segmentation
Different customers often want other things from the same product or service.

The benefits sought behavioral segmentation aims to find out: what specific advantage is a customer looking for before they make a purchase?

When researching a product or service, a customer’s behavior often reveals insights on which features, use cases, perks, values, or issues are the most important motivators affecting their purchase decision.

For instance, two prospective customers may seem similar in demographics or customer persona. However, they may have different values regarding which perks and features are most and least significant.