Local networks are in demand!

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The trend towards small and manageable networks is often accompanied by a desire for local roots. Networks such as nebenan.de or Jodel are taking advantage of this new focus on local ties, which has long since become a trend beyond social media.



5. Private channels are growing!
With the described trends towards local connections india gambling data and smaller networks, the trend is towards private content that is only accessible to a defined target group. Clever marketing offers advantages to the members of these groups.



6. Marketing experts rely on many small influencers!
In times of fake news and deliberate manipulation of the media, the time of the big mega-influencers is over. Marketing experts no longer trust one or two particularly prominent personalities on the internet. Instead, many companies rely on a large number of small influencers to place their messages with the target group. This does not mean that influencer marketing is losing its importance. It will remain important in 2020 - just in a different form.