What are the risks of using memes in advertising?

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City is a global brand. Their target audience is fans from all over the world. The aim of such a rich offer of social content is to provide fans all over the world with an experience as close as possible to that of people in the stadium. Sharing these together builds a community of fans of the team, a sense of being part of it. Manchester City itself is leading the way in changing the way fans experience football.

Both those who go to matches week after week and those who only watch them on TV have something else in common. They want to live football for more than just 90 minutes of a match. Fans want more and more information, contact with the world of their favourite club day after day. Information from life off the pitch is sometimes more important to them than the results themselves. And City understands this perfectly.

How to Use Memes in Marketing? Part Two of an Interview with the Creator of the Meme Encyclopedia
Today, the second part of the conversation with Marcin Ostajewski. Previously, we talked about memes australia rcs data from a cultural perspective . Today, we've got what the tigers like the most: marketing meat. Indżoj!

Do memes have marketing potential?

They certainly have potential, but it is unpredictable. First, you never know if a topic will catch on. Second, the ostentatious use of memes is problematic. Accusations immediately appear that someone is trying to jump on a popular trend by the smallest possible means. Third, you need to demonstrate a specific sense of humor so that it is not dry. Humor straight from TV will not catch on the web. Fourth, we need to know what meme we are using and for what purpose. If used improperly, it will be quickly sent by Internet users to the “abyss without likes and shares” (laughter).

So it's not that easy. I'm most curious about another issue. Isn't it the case that by using memes we expose ourselves to the same thing as by abusing beggarly likes - that our brand's message gets diluted and we become another producer of lolcontent?