Reasons Why You Shouldn't Use Clickbait in Marketing

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Now the authors have realized that such clickbait is unacceptable in Zen, and the violator will inevitably be punished: his channel will be blocked. The main policy of the platform is to support bloggers who create quality content that is interesting to readers even without provocative headlines.

"Instagram"

Instagram bloggers, seeking to acquire as many subscribers as possible and increase advertising revenue, also use elements of clickbait - they select a shocking image and a catchy title for a completely neutral material.

"VKontakte"

In this social network, the main channel for distributing clickbait is entertainment communities. However, over time, a large number of headlines that do not correspond to the content of the posts began to irritate users. After mass complaints, VK added a function that allows you to report clickbait. Based on the results of the check, the materials are blocked.

Media

Print media have been using attention-grabbing headlines long before the Internet to increase sales of newspapers and magazines, especially tabloids.

Today, more and more readers use electronic interior designers email list versions of the media. In order to ensure growth in advertising revenues, various methods are used to increase the popularity of publications, including intriguing and provocative article headlines.


The desire to attract as many visitors to your resource as possible is understandable, but excessive enthusiasm for shocking and catchy names will eventually lead to a decrease in the popularity of the site and a complete fading of interest in it from users.

There are several reasons for this:

The number of refusals is growing. The headline caught the reader's attention, he went to the page hoping to learn more and was faced with a complete discrepancy between the content and his expectations. Naturally, the user closes the site, the search engine records the refusal, which negatively affects the ranking.

Regular visitors to the resource will not tolerate frequent use of deception by its creators and will stop visiting the site. Traffic will be less and less, because few people like to constantly encounter the fact that there is nothing behind the intriguing phrase.

Users want to see quality and useful content on the Internet , they have long learned to distinguish good sites from short-term projects that care little about their reputation and therefore flood visitors with low-quality materials. If the site is created with serious goals and is designed for long-term existence, it is better to refuse the use of clickbait once and for all.

This does not mean that the titles of the materials should be dry, specific and not touch the reader's emotions. On the contrary, the use of special techniques allows you to create catchy titles without an abundance of exclamation marks and caps lock, and most importantly - without deceiving users.