Create feedback loops, a.k.a. a way for subscribers to share their thoughts and suggestions for improving your emails. Add a survey link to the bottom of every email they can go to any time, or periodically send a survey-specific email to your list.
16. Personalize Every Email, No Exception
Email personalization means your recipients feel like the email was written for them.
Not just because they’re about a topic they’re generally interested in but also because it addresses them by name, gets specific about their pain points, or even includes their previous behavior like purchases.
This drives engagement and satisfaction—and azerbaijan telegram data what better way to show mailboxes your emails deserve their spot in them than that?
How to complete this step:
Personalization looks different for cold emails than it does for newsletters and marketing emails. Here’s how:
For cold emails, your research will drive your personalization. Use your ideal customer profile to tailor each email to its recipient, and our AI email writer to help you do so at scale.
For marketing emails and newsletters, double down on segmentation. You can base your segments on different lead magnets, previous clicks and purchases, demographics, or even self-selected criteria on your sign-up forms, such as company size.
17. Predictable schedules are loved both by users and machines.
Stick to a Consistent Schedule
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