Tips to Reduce Cost Per Click on Facebook and Instagram

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Competitive CPC bids do not guarantee effective advertising placement on Facebook and Instagram. Many factors influence the cost of advertising. High bids may help you win bids for advertising placement, but they will not reduce the price of your ads.

In order to ensure that the advertising budget is not spent completely, but is directed towards a gradual reduction of costs, let's look at 5 methods that allow you to reduce the cost per impression.

Adjust the frequency of impressions
Why is the speed of displaying positions important hospital contact list for sales? After seeing an ad more than twice, people stop noticing it, this phenomenon is called "banner blindness", and it can happen to anyone. Your banners are not seen, the campaign ceases to be effective, you lose money.

Another point: if the audience sees your ad twice or more often, then the number of people who have never seen it increases. That is, the same people watch impressions many times, while others do not see them at all. Therefore, if the frequency of impressions has increased sharply, you should make changes to the ad text or change the image, pause the ad, or change the circle of your potential clients.

5 Tips to Reduce Cost Per Click on Facebook and Instagram

If you have little money allocated for advertising, the consumer will not have time to get bored with your banners. But if you are ready to spend a lot on an advertising campaign when promoting your services, then you should choose an audience of the appropriate size. Find a balance between the frequency of displays and the campaign budget.

Control the quality of advertising texts
The task of the new ad is to attract new customers, and in no case to irritate them. The same banner should not flash for several months in a row. It should be remembered that too flashy images can not only attract attention, but also cause irritation and scare away users.

In cases where visitors do experience negative feedback, it is necessary to make serious changes to the ad. It is important to understand when it is time to change the ad. Facebook, for example, has a special tool for this purpose that allows you to assess the relevance of the ad.

First, you should pay attention to the statistics of positive and negative reviews for your ads. There should be enough positive reviews, but if there are a lot of negative comments, it is better to change the ad so as not to pay money for bad and ineffective advertising.