Opinion leaders: who are they and why

[subornaakter20]

According to Nielsen research among viewers aged 18-24, the number of those spending time in front of the TV is declining by 9.5 percent every year.

Conversely, social networks are increasingly expanding their audience reach: by January 2020, the number of users was 3.8 billion. More than 70 million Russians use their accounts: YouTube is in first place (63%), VKontakte is in second place (61%), Odnoklassniki is in third place (42%), and Facebook is in fourth place (35%).

The importance of influencer marketing is primarily in improving the company's image and, consequently, increasing the number of potential customers. But sometimes, advertising by opinion leaders immediately leads to increased sales.

How to work with opinion leaders - this is what our article is about.

Opinion leaders, or influencers, are those high school senior mailing list individuals who influence other people through their authority. This group includes not only famous athletes, businessmen and politicians, movie and stage stars. Some bloggers have fame, popularity, and therefore the ability to influence is no less. Opinion leaders include people who actively promote themselves in society, whose name is on everyone's lips. And it is very important for modern marketers to find and interest such people in order to increase their reach and reach new audiences.

Interesting figures about influencer marketing in 2020

Here it is important to understand that it is important for an opinion leader to be sincere and honest, otherwise his authority will fall and his reputation will suffer greatly. But when he does not have to fight with himself because of internal contradictions that arise, this is the most valuable thing for a marketer and means that the influencer will be able to easily and convincingly convey advertising information to his audience.

The title of opinion leader can be given to far from all the hyped stars of social networks. As a rule, real leaders are hard to find, since they do not tend to openly use their influence. And, on the contrary, someone who wants to present himself in this role cannot be called one.

Thanks to social networks, marketers have discovered the essence of the phenomenon of opinion leaders. In most cases, these people do not have high positions and titles, they are not very famous and wealthy. But there are traits that distinguish them - these people are not afraid to express their own opinions on current events, they are passionate and professional in their work, and their content is interesting to others. A high Twitter user rating and thousands of views on the blogger's channel are real indicators that indicate an opinion leader.