Checklist: How to Achieve Your Goals in Negotiations with Clients

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Google Ads optimization score affects other parameters: Quality Score and Ad Rank
There is an optimization indicator in the Google Ads interface. It is responsible for monitoring the effectiveness of the advertising campaign, evaluating the optimization, and giving advice on how to improve existing advertising campaigns.

Some direct marketers believe that the optimization indicator affects the quality indicator and the rating of ads, and therefore the bid, the cost of the click, and the display position. This is wrong.

In fact, the quality score affects the bid and the ad position in the search results. It depends on the expected CTR.

That is, on how relevant the ad is and how direct mail mortgage marketing well the landing page is made. Even the lowest optimization score does not lower the ad in any way. Do not take all the recommendations that the interface gives on faith: some of those published there can be skipped.

Note that this is not the only myth about the optimization indicator. There are specialists who do not take it into account at all, and some read only those recommendations that, in their opinion, are considered effective, and put off the rest.

This approach is not correct. We recommend paying attention to all the advice the system gives. Choose the right ones, rejecting those that do not seem effective to you. By the way, this is additional help for the algorithms: this is how they learn. It will be a surprise to you, but when you reject some recommendations, the optimization indicator will still go up. This happens precisely because you are optimizing the work of the algorithms themselves.

Download a useful document on the topic:

Contextual advertising does not involve mixing the types of campaigns "search + networks"
Another erroneous assumption that has been broadcast by experts for a long time: search advertising campaigns should be launched separately from campaigns targeting the affiliate network. This statement cannot be called completely true. Everything is different in search and networks, from the embedded algorithms, grouping of key phrases, development of the ad structure, to control over the rates themselves. However, there are some exceptions. They actually give good results.

Previously, the Google Ads account had a special type of RK OKMS, i.e. optimized contextual display network. At the moment, it no longer exists, but when developing a search campaign, the "contextual display network" function is available. As a result, it looks like a mixed type of campaign with optimization that occurs automatically.