The concept of user experience

[subornaakter20]

User experience has a huge impact on long-term commercial success, and that is why advanced businessmen have been paying more and more attention to this issue lately. Indeed, a lot depends on the practice of user contact with the product or services of the company.

If this experience turns out to be positive, then the organization's profit will ultimately increase. If it is negative, financial losses are inevitable. That is why it is important to have a good idea of ​​which aspects of human interaction with the company's products should be paid attention to first. Although these are only the basics…

User Experience (UX) is how the audience cpa email list perceives the product they use. The latter may mean a website, application, gadget or other item, the main thing is what feelings it evokes: joy or disappointment, satisfaction or irritation. User experience consists of impressions and emotions that result from using a certain product.

The concept of user experience

Don Norman, co-founder and consultant at the Nielsen Norman Group and author of several books on user experience, recalls being an Apple employee when the first computers went on sale. The team was thinking about UX back then and defined it this way: a consumer learns about a computer, buys it when they see it in a store. Then they inevitably sigh when they can’t fit the big box in their car, bring it home, open it, and don’t know what to do with it.

All the above moments were considered components of the user experience, since we were talking about the stages of contact with the product, and each of them influenced the perception of the product. It turns out that any experience of human interaction with a product is user experience.

It is important to understand that if no one uses the product or it is not known how it should be done, there is no point in talking about UX. This indicator appears at the moment when the product reaches the consumer and begins to be used for its intended purpose. The faster the feedback is received, the sooner the company will begin processing the information.

The difference between user experience and customer experience
Customer experience (CX) and user experience are not the same thing – they complement each other, but are not identical. In practice, CX and UX are often confused, because app developers and website owners are sure that users are customers. But if you want your audience to be happy with the product and the brand itself, it is important to see the differences between UX and CX.

User experience is how the consumer interacts with the offering, whether it is an app, software, or website. This experience is influenced by design and interface, i.e. ease of use, well-thought-out navigation, visual hierarchy, information architecture, etc. Ultimately, the user experience can be positive or negative.

Therefore, UX design is about designing products that are intuitive, simple and enjoyable to use, so that anyone can easily solve their problems.

When studying user experience, they rely on metrics that reflect the functionality and usability of the service. These include success rates, errors, clicks to completion, etc.