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Rearrange the top page Measure 4. Add 3 points to the summary of the case Measure 5. Add use cases to product pages summary About the Synergy Marketing website Before we talk about the actual measures, let us introduce the structure of our Synergy Marketing website . The Synergy Marketing website is a B2B website aimed at acquiring leads for its main products, Synergy! and Synergy!LEAD. The website is mainly made up of six categories, and updates are basically done by the person in charge of each category using the CMS.


In order to acquire leads, we implemented afghanistan telegram database improvement measures in three categories: "Product site," "Cases," and "Learn CRM." Five Measures for Acquiring Leads The five measures are as follows: Measure 1. Change the link destination of the case study Measure 2. Effective use of blogs Measure 3. Rearrange the top page Measure 4. Add 3 points to the summary of the case Measure 5. Add use cases to product pages We have compiled a list of each measure's purpose, implementation details, ease of use, and specific tasks.


The following provides details and results for each of the measures. Measure 1. Change the link destination of the case study Purpose: To direct users from the case study page to the product page where the product is introduced, thereby increasing interest in the product. Assumption: Users who are viewing the Synergy! case study page are already interested in Synergy!. If so, the CTA will likely encourage them to download the Synergy! product documentation, which will then lead to a lead.