Working with external links to the portal

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Url. Including a transliterated query in the page URL cannot change the site's position in the search engine if we are talking about commercial queries. In practice, the query is often included in the URL during promotion, but there is an extremely weak connection between the issue in the first positions and the query by URL. Nevertheless, more than half of the pages in the top results have such URLs. Therefore, it is recommended to include the query not in it, but in the domain name, if there is such an opportunity. As a result, the domain will be better ranked in Google and will quickly appear among the first thirty Yandex results.


Gradually increase the link mass, as incoming transitions play a significant role in resource promotion. Ideally, they should direct not to the main page, but to a specific page, since in Google betting email list the site's position worsens with an increase in the number of links to the main page. In Yandex, this trend is less pronounced.

Google takes into account almost equally all links leading to the site, while for the Russian search engine transitions from different domains are more important, after which redirects from different pages are taken into account. If you want to promote your store in Yandex, find different donor sites. In the case of Google, you can safely place a large number of links from one such portal.

The position of a site in search engines depends on the wording of queries. The most active influence on this indicator is exerted by simple words from the query, even not in full quantity, as well as synonyms and spectral words. Less influence is exerted by queries with a precise wording. For example, for the phrase "buy a kitchen set", the most important links will be those containing the text: "bought kitchen furniture here", etc.

In Yandex, links affect the entire site at once, in Google - a separate page. This is important to consider when promoting in a certain search engine. In addition, Yandex has one feature that is not typical for Google: all links can be "white" and "gray", and the weight of the former is significantly greater.