Exclude dynamic parameters from links

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Do not include dynamic parameters, such as UTM tags, in URLs. SEO of pages with such links will be complicated for the following reasons:

the presence of dynamic parameters significantly lengthens the link, often it does not even fit into the search results;

The clickability of URLs containing dynamic professors edu email addresses parameters is much lower than that of regular links;

When indexing the same page address by search engines of different versions, a problem with duplicate content will arise.

Use subdirectories instead of subdomains

Webmasters from all over the world have found out through experience that subfolders are indexed much better than subdomains. The latter are perceived by crawlers as separate Internet resources: for the search engine, site.ru/podarki and podarki.site.ru are two different sites.

If you do not create a separate subdomain for a certain content, but make a special subdirectory, then the total weight, rank and trust of the site will also be distributed to it. A separate subdomain name will be perceived by search algorithms as a new web resource, and to promote it, you will need to make additional efforts for optimization and promotion.

Use secure data transfer protocol (HTTP)

A secure data exchange protocol has a positive effect on the site's ranking by crawlers and increases trust from Internet users. Any search engine will raise the rating of sites with an SSL certificate connected. In addition, a resource using the HTTPS protocol will have a special mark in the browser confirming a secure connection, and this, in turn, builds trust in the site and increases the number of transitions to it.


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Display URL in WordPress
In the most popular website engine today, WordPress, all resource pages are created dynamically: some documents are generated from one template, and the rest are produced on their basis automatically. The main disadvantage of such a CMS (as well as any other, organized on the basis of PHP) is that some of the transmitted parameters are included in the URL.

The problem is not only that this significantly worsens the appearance of links. The main difficulty is that such links are very poorly indexed by search robots. If an Internet resource contains a large number of pages with URLs filled with "unnecessary" (extra) parameters, and they, in addition, also duplicate each other, then the SEO of your site will be reduced to almost zero, and the resulting rank in the search results will be much to be desired. To prevent this from happening, try to use clean addresses containing only the path to the requested page without database queries or other additional parameters.

The difficulty of optimizing the URL of a site written on WordPress is that the engine itself is not capable of editing the created links. Specialized plugins can come to the rescue: