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The video
Video is an interesting element for certain occasions.

For example, when you want to sell a software and you want to latvia mobile database show your potential client how it works inside, a video is really powerful.

If the product or service you sell is very complex and difficult to explain in text, a video can provide clarity to your client and complement the copywriting.

You can also use it for customer testimonials.


The images
Images are content that should complement the text.

This is content that you can use to display statistics, graphics, or screenshots.

The image you use has to reinforce the text.

Never try to use an image to replace text on your sales page.


GIFs
GIFs are a relatively new type of content that is halfway between video and image.

And that works well in certain cases.

You can use it to show a brief process that would be too short with an image and unnecessary with a video.

Also keep in mind that a GIF is much lighter than a video so your page will be lighter and SEO- friendly.

This becomes even more important in the mobile version.