especially since you've sourced it from your own audience.
Survey comments are authentic customer testimonials and are essential for building trust.
Survey data is a great benchmarking tool. It can provide a benchmark for users to compare themselves to other participants.
Survey data can be turned into resources and infographics to educate your audience.
If your survey data relates to environmental or social issues, you can share how your brand is taking steps to address these issues. A commitment to social responsibility is great for building trust among socially conscious users.
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Best practices for creating question funnels
So you know why you should use quiz funnels, but how can you do it right? There are a few important things to remember before you create your quiz funnels. If you take your time planning it, your quiz is more likely to have the desired effect.
Here are some key considerations:
Design an engaging quiz: Make sure your quiz is fun and engaging. Add interactive elements with engaging images. Make sure the questions are concise to keep the interest.
Choose a topic relevant to your brand: Think about the challenges your audience is likely to have and use the quiz to address them. A health and wellness brand could, for example, create a quiz about fitness goals, dietary preferences, or routines.
Promote your contest effectively: You may have a great contest, but if you don't promote it on multiple channels, your audience won't see it.
Analyze the responses: Don't make the mistake of thinking that the existence and promotion of a questionnaire is enough: use the data!
Integrate with existing tools: To improve your contest funnels, integrate them with CRM systems. This will help segment leads and personalize follow-up communications.