Five-Phase Plan for the Christmas Performance on Bing

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Black Friday and Cyber ​​Monday are just around the corner and Christmas is getting closer, so it's high time to tackle the last-minute optimizations and rock the Christmas season with the following steps.

1. Do the campaign check in November
In November, the Christmas season heats up and the final preparations for your Bing campaigns should therefore be made by this time at the latest.
Around 30% of all Christmas shoppers buy their presents this month, others are at least already looking for them - online. Therefore, check the following areas of your campaigns to intercept the approximately 475 million monthly searches on Bing that are relevant to you.

keyword setup

During the Christmas season, users search for brand names of products more than ever before. Help your potential customers find the branded products they want to give to their loved ones for Christmas.

If you haven't already done so, book your brand keywords, increase brand israel mobile numbers list awareness for your products, and prevent competitors from stealing your sales.

Search volume_brand

Source: Bing and Yahoo pages Germany, all devices, September 1 to December 31, 2016
Tip: Use Bing Ads Intelligence to check your keywords again for search volume and interesting setup extensions.

Ads + Extensions
When looking for Christmas presents, users browse the search engine and come across numerous search results. Stand out! Ad extensions
can attract your customers' attention and increase the relevance of your ads - and Google AdWords isn't the only company that can provide this.

Stand out from the competition with image extensions for search ads and give your potential customers a taste of what's behind the ad with this visual element.

Image extensions as an additional element in Bing Ads (Source: Bing)
Image extensions as an additional element in Bing Ads (Source: Bing )
Gain user trust with review extensions . Do you boast high levels of customer satisfaction and positive reviews from customers on third-party portals? Then use these to address them in your ads!

Rating extensions give the user trust (Source: Bing)
Rating extensions give the user trust (Source: Bing )
Also check the use of well-known extensions such as sitelinks, snippets or call extensions .
The more the better: Above all, the interaction of your ad and as many extensions as possible impresses the user and leads to a higher ad relevance.