Algorithms of work, placement formats and promotion nuances.
Zen is a blogging platform where over 45,000 authors publish tens of thousands of materials daily. The number of authors has grown by 10,000 people over the past year.
Zen studies the interests of each user based on clicks, likes, subscriptions and creates an individual feed for each. The more active the user is in Zen, the more accurate the recommendations will be.
In this article, we will share our experience of working with the platform, the advantages of Yandex.Zen for marketers, and tell you why you should choose this platform to promote your business.
Zen Statistics
To date:
More than 21 million unique users open Zen daily. This is achieved by the fact that the platform is integrated everywhere: on websites, in Yandex Browser, Android, everywhere.
Zen's monthly audience is over 65 million . This is despite the fact that there are only 150 million registered users in Russia.
On average, a user spends more than 45 minutes a day on Zen.
How users spend time on Zen
First, let's see what Zen's audience is like. As you can see from portugal telegram data the statistics below, the platform is used by people of all genders and ages almost equally, but they mostly access it from smartphones.
— a Breakthrough in Attracting the Target Audience - Image 2
People spend almost the same amount of time watching videos - 23% and reading articles - 27%:
24% of the time (of those same 45 minutes a day) people browse the feed;
12% of people visit partner sites;
9% comment on materials;
5% - other actions on the platform.
Commercial interests of the audience
The graph below shows the main interests of the site's audience.