E-commerce Advertising Specialist & Premier Google Partner

[rochon.a1.119]

Its founder, Federico Marchetti, found the "missing link" in the fashion sector by buying clothes from old collections of major brands in Italian stores and reselling them online.

Today, YOOX Net-a-Porter Group is one of the most important players in the world of fashion e-commerce.

Alberto Boccia
Alberto Boccia
In Italy, the proportion of online users is lower than the European and world average.

There is a lot of mistrust regarding online shopping.

Just think that cash on delivery is still one of the most used payment methods in Italy.

A good analysis of the market and competitors should never bulgaria mobile database be overlooked.

In addition, you should always keep in mind that an e-commerce business is a business after all, with many associated costs and investments.

To avoid failure, it is essential to have a structured long-term plan, with defined actions to make the business profitable.

The resources that will be needed must be defined and a budget assigned for each of the items, including marketing actions.