Collaboration with influencers

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Referral programs based on the principle of “bring a friend and get a bonus” continue to be an effective tool for increasing brand awareness.

Many people come for goods and services on the recommendation of friends and acquaintances. If, for example, you need a cosmetologist and your friend recommends hers to you, you, having seen that he solved her skin problems, will most likely use the recommendation. Later, you will recommend the same specialist to others.

To encourage customers to share information about the brand with others, many companies offer incentives such as discounts, material bonuses, and gift certificates.

Publishing informative posts
Useful and interesting content is a demonstration of the expertise of brand representatives. Articles can also be designed in a corporate style that readers will recognize from the very first words, therefore, this will benefit the overall recognition of the company.

Moreover, you can publish posts not only in the blog on the company's website, but also on third-party sites. This will help to reach the audience of the resources selected for placement. The main thing is to publish on sites with related topics. For example, if you sell furniture, you can offer a post to a blog that specializes in interior design.

Social media giveaways and contests
People like the prospect of getting something for free.

Create creative posts on social networks to attract the attention indonesia telegram data of the target audience to the giveaway. For example, you can offer some nice and useful product for a like, subscription to the account, repost or comment. Such measures usually increase interest in the brand.

Retargeting
Retargeting is a mechanism by which online advertising is seen by those users who have previously visited the site. Thus, no matter what resources consumers are currently visiting, they will constantly have a reminder of the brand, therefore, the company will be remembered faster.

Collaborating with influential people in your niche will help increase your company's recognition faster. People may ignore blatant self-promotion, while they are more likely to believe the opinion of an authoritative person, such as a blogger.

Influencers will promote your brand through YouTube channels, Instagram accounts* (owned by Meta, a company banned in Russia), Telegram channels, and their audience will get acquainted with the information and, possibly, become interested in the brand.