Google Penalties - Examples of Link Schemes

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“Advertising content”.

“Advertising publication on behalf of”.

This text does not need to be near the link.

If you're using these words without adding a nofollow or proving an association, it could be a red flag for Google's spam team and result in a penalty.

Learn how to manage these types of links in this interview on types of links .

Buy or sell links
If you are selling or buying links that are supposed to get link juice flowing, be prepared to be penalized by Google.

These actions include:

Exchanging money for links (or posts that have links).

Exchanging goods or services for links.

Sending a product for “free” in exchange spain mobile database for an article and a link.

Tips to avoid penalties
Do not promote products or services without using nofollow or sponsored attributes (such as rel="sponsored" ).

Request a “rel=sponsored” attribute when placing a link to your services on another website.

Avoid overusing target keywords in your texts (and if you do, try to diversify them).

Tips to remove a penalty
Set/request rel=”nofollow” or rel=”sponsored” attributes.

Disavow it if you have tried to contact the website administrator and have not been able to get them to add the nofollow or sponsored attribute.

Note on disavow: Be careful when using the disavow option because it is not always necessary. Read and follow Google's disavow guidelines before using it. As Google says, "If used incorrectly, this feature can impact and harm your site's performance in Google search results."

Guest articles and press releases
Case frequency: 45%

Google Penalties - Guest Posts
Guest posts that use exact match keywords in the anchor text for the sole purpose of link building are violating Google's policies, and these links can (and do) trigger unnatural inbound link penalties to the linking site, and the linking site may also receive an outbound link penalty .

It's obvious to readers that this link is not there to help them, and it's obvious to search engines that the link is not there as a source of help, this is a clear warning sign that indicates a link exchange, link buying, or a scheme that violates the policies we've discussed:



Most websites put a nofollow attribute on guest posts to avoid potential action from Google; this also applies to the content of the author's byline box.

Google stated in September 2019 that rel=”nofollow” links are “treated as hints about which links to consider or exclude within Search.”


Google Penalties - Guest Author Box
Tips to avoid penalties:
Review your current link building strategy. Publishing hundreds of press releases with links pointing to your website is not an innovative SEO strategy.