You know these content creators, they need directions. They can’t read your mind, particularly in a email list providers in germany marketplace like WriterAccess. That’s the enemy. It’s just assuming that you can write these instructions and everything will be great. You know, feedback becomes an important part of the loop and we’re going to talk about that a little bit. Peçanha: Got it. And is it similar when you’re talking about in-house versus outsourced content creation? Byron: I think so. Peçanha: Is it the same process? Byron: I also think with some writers you actually need to repeat that process.
In-house writers might get a little bit lazy. They might, you know, lose the thirst to produce greatness. The other thing that happens is your brand may change. You may rebrand. You may require new tone and new style More importantly, once you start creating content, say, with an in-house team, you might learn what’s working with this, the more that you publish. You need to reverse engineer what’s working and retrain your writers. Your in-house writers need to step and repeat whatever worked, and look for signals of what’s working, what’s not working.