Having a deep understanding of the company or website

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Even though it may be frustrating, don't give up and keep working hard to achieve all your goals and don't hesitate to rely on tools that facilitate a results-oriented workflow.

The work of creating content can be complicated and tedious, but in the end it will bring you great value and little by little you will be able to achieve the objectives you set for yourself.

Conversion potential
Just like cost-per-click data, the more likely a term is to lead to a conversion, the higher the priority. If you have enough data, you can pull PPC conversion data from Google Analytics and combine it with your other keyword data (using a pivot table). Terms that include “price,” “for sale,” etc., indicate that it is more likely to be a term that is close to converting and therefore of higher importance.

Relevance
Relevance is going to be a bit of a judgement call, its users, its list of us mobile database goals, etc., should give you an idea if a term is relevant to the products or services offered by the site.

Position in keyword research or sales funnel
In addition to the overall “importance” of a keyword, you should be able to filter keywords and determine where they are in the conversion or sales funnel . This information will be useful when communicating with departments and stakeholders, as well as help determine the strategy for ranking for those keywords.