It is striking that the Albert Heijn post receives three times more responses than the Jumbo post. Looking at the sentiment of the responses to the posts, it is striking that the Jumbo campaign is discussed more positively (81%) than that of Albert Heijn (52%). Albert Heijn wins the battle on engagement, Jumbo takes the prize based on the more positive sentiment.
#hatersgonnalove
Tele2 is also tapping into the Christmas spirit with the mission to make the internet a little more fun by choosing Christmas as a moment to call for less hate on the internet. They do this with an exuberant commercial, as we are used to from Tele2, in which vlogger Famke Louise also plays a role. The vlogger who recently had to endure a lot of hate. The Tele2 commercial was discussed more than 1,600 times in just two days and managed to reach many Dutch people through the efforts of influencers such as Kaj Gorgels, Nicolette Kluijver and Shelly Sterk. Shelly's post generated the most reactions and Kaj achieved the most reach.
Apart from the commercial and the use of russian phone number list influencers, the telecom provider activated many on December 20 by offering a free tram ride in exchange for a hug. An action that was picked up by newspapers such as AD, NOS and Parool and ensured a media reach of over 1.2 million.
Department store chain John Lewis traditionally provides beautiful Christmas campaigns. After last year's campaign of Busty the boxer , this year the department store comes with the cute monster Moz who lives under the bed of the boy Joe. The campaign was discussed over 1,000 times on Dutch social media last month. In comparison: last year's campaign with Busty the boxer was 'only' discussed 567 times in the month of December.
The familiar Coca-Cola Christmas truck
Coca Cola has been known for years as a true Christmas brand. You probably all know the familiar red Christmas truck and the TV commercials are probably not unfamiliar to you either. This year, the soft drink giant has opted for the same TV commercial as last year with the addition of a truck tour activation. The Coca Cola Christmas truck can be found at various locations in the country this year and gives you the opportunity to thank your Christmas hero with a personal message on the Christmas truck. By giving your message the hashtag #mychristmashero, you ensure that they can be seen on the truck.