Persona-based marketing results

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The end result of defining a target customer is to capture the attention of quality visitors, attract relevant potential customers and facilitate the conversion and retention process.

NetProspex has published a case study claiming that creating a buyer persona has doubled the number of page views per visit, increased visit duration by 900% and increased marketing ROI by 171%.



Buyer personas (or ideal customers) can help in many essential business processes:

Product development relies on buyer persona data and the buying journey. Buyer persona profiles can reveal what the audience needs from the service or product. It allows developmen conduit cn mobile database teams to prioritize product alterations and know when important changes need to be made to an offering.

Buyer persona profiles are used by marketers to improve marketing strategies. From keyword research to ad copy to content outsourcing decisions, the information can be used to create more effective promotional strategies.

By knowing the pain points and challenges of potential customers, sales teams can also use this information to refine their sales pitch and know which aspects of the product/service to highlight.

By using buyer persona profile information, customer service teams can improve their work by knowing in advance the problems and challenges that customers face.
Benefits of the buyer persona

Using the buyer persona profile to make strategic marketing decisions
In marketing terms, buyer persona information is used to create more relevant messages and adapt the content strategy based on the consumer journey. It also allows for the creation of more personalized brand experiences.