On the other hand, tactics are what you use or the actions you take to exec usa number list ute your strategy. This could be testing content across social media channels, a focus on building high-quality backlinks, or trying a PPC campaign on a new audience.
The illustration below from SparkToro gives you an idea of the difference in strategy and tactics for B2C and B2B companies.
15 Ways Your Digital Strategy Can Fail
Now you know what a digital strategy is, let’s look at 15 ways they can fail.
1. Expecting strategy implementation to be easy
Implementing a strategy is often a complex and challenging process that requires careful planning, coordination, and execution. It’s not as simple as coming up with an idea and hoping it will fall into place.
2. Expecting all strategies to be successful when implemented
Not all strategies are successful, and even well-crafted strategies can fail due to a variety of factors, such as changes in the market, internal resistance to change, or the strategy was just not good enough.