Improve the security and accessibility of your website

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To achieve a successful SEO strategy, it is essential that your website is secure and accessible to all users.

Make sure you have an SSL certificate, which will transform your URL from “http” to “https,” ensuring that your users’ information is secure.

Additionally, it's important to ensure accessibility, so that your site is easy to navigate for everyone, including those with disabilities.

These improvements not only benefit loan officer email list your users, but are also aspects that search engines value for web positioning.

Here are some points to keep in mind:

Contrasting colors: It is important that there is adequate contrast between the text and the background, making it easier to read for people with visual problems, such as color blindness.
Underline links: This can help color-blind people identify them more easily.
Use alt text: Add descriptions to all images (via alt attributes) so that people with visual impairments can understand the content using screen readers.
Keyboard-Friendly Design: There are users who cannot use a mouse and rely on the keyboard to navigate. Make sure your site can be navigated this way.
Subtitles on videos: Subtitles not only benefit people with hearing problems, but can also help in situations where it is not possible to hear the audio.
11. Incorporate multimedia content
Multimedia content, including videos, infographics, podcasts and more, has proven to be a powerful tool for improving user engagement on websites.

By offering variety in the presentation of information, visitors are given more ways to consume content, tailored to their individual preferences and needs.

Videos are an incredibly engaging medium. People often prefer to watch a short, well-produced video rather than read a long text .

They also allow you to convey complex information in a visual and easy-to-understand way. Incorporating videos can also increase the time visitors spend on your page, which is a positive indicator for search engines.

Infographics are often the best tool for turning data and statistics into engaging, easy-to-understand visualizations. They are also often highly shareable, which can increase visibility and traffic to your site.

Podcasts have gained popularity in recent years as they offer a convenient way to consume content, especially for those on the go.

By offering this option, you not only position yourself as a brand that keeps up with trends, but you also provide added value to your audience by diversifying the way you present content.

In this regard, it is important to note that search engines cannot yet “hear” or “understand” the content of an audio file in the same way that they can read and index text.