My own professional Instagram, we started with like a french email address list hundred people and now we’re over 30,000. I actually have gotten a lot of job opportunities. There’s one I took. A lot, I turned down. But it allowed me those choices. People were coming to me and asking me if I will interview versus me asking to interview. It’s grown my LinkedIn and honestly my community in my real life, not just the virtual social media. But it’s allowed me to enhance relationships in my own community on a day-to-day basis.

So, it’s opened several doors from me, all well-rounded. TaQuanyia: And it really sounds like you took time to humanize your brand and, much like you said, making sure that you were authentic and really truly telling the story, is what naturally drew people toward your story, your content and allowed you to grow your audience. So, I think that’s so critical and you know whether or not you plan on being a digital influencer is a plan. We like to ask: why should marketers care about their personal branding? Brianna: Yeah for me, and I think this is a great question, because most people think: oh like you’re on Instagram, you have a podcast, you’re on TikTok, you want to be a digital influencer.