How to form a semantic structure

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of a website using category filters? 1. Think through the future structure of the site as thoroughly as possible
The structure must be well-thought-out, hierarchically correct and scalable. Random creation of filter pages is a road to nowhere. After several months of work, a lot of duplicates will appear, some pages will "hang" on their own, not included in the site structure. At first, such work will give a small increase. usa consumer email list

But subsequently, maintaining the site will be problematic, so you need to:

Determine all filter parameters and their characteristics

For example: p 1 , p 2 , p 3 , … , p n .

Perform normalization of parameters in the page address

For example, if the request goes to a page of the following type: /svetilniki/?p3=led&p1=ceiling&p4=200×200, then by setting up the redirection rules, normalization should bring the page to the following type: /svetilniki/?p1=ceiling&p2=0&p3=led&p4=200×200. This way, you can avoid duplicate pages with the same parameters.

Set friendly URLs for filters
Perform cross-linking

Moreover, in such a way that the nesting levels of the structure correspond to the length of the search query.


2. Maintain relevance
The main rule when generating a page is strict adherence to relevance. A page written for a low-frequency query must fully answer the user's question.


3. Consider all the features of the filter page
There are some technical features of document markup (filter page):

Static CHPU URL address should be in Latin. It is better not to use Cyrillic.
Unique Title. Be sure to include Description. Keywords are optional.
H1 — exact match of the low-frequency query. For example, “white metal pipe 60 mm” is included, but does not match the Title.
H2 is a diluted H1 (for example, “Buy a white metal pipe 60 mm in Moscow”).