Great demand leads to the formation indonesian numbers of the same volume of substitutes. The less popular the product, the fewer competitors there are on the market.
If the product is not new, its market value has already been determined. When setting the price, take into account the situation on the sales market.
People can safely buy a cheap analogue of a product without knowing exactly how it will work. The product test system will help here.
Expensive products most often do not have solutions that can replace them on the market. In this case, there is no threat of a decrease in the number of customers.
Remember: the consumer is not always looking for a cheaper analogue. For example, if we are talking about providing a medical service, choosing a restaurant for a wedding or birthday, an online school for preparing for exams, you are unlikely to save. In any case, a valuable product will find its audience.
Thus, we can conclude that interchangeable goods have firmly entered the market, which contributes to sales growth. If you want to do business using substitutes, carefully analyze the current situation, think about what you can offer your customers.