Sponsor a post (or series of posts): A hotel sponsors a trip in exchange for a mention in a “Guide to X Location” post, video, or other content (e.g., ebook).
Benefit: The influencer is paid a fee for the sponsorship and enjoys the trip at no cost, while the hotel sees increased brand awareness.
Offer a collaboration: A fashion brand collaborates with a blogger to feature their latest collection on Instagram.
Benefit: The blogger and the fashion brand expand their audiences and increase brand awareness simultaneously.
Blogger outreach isn’t confined to traditional bloggers creating uganda mobile numbers list content on websites. Today, websites, social media, and email marketing all play a crucial role in the process.
Before we dig into the meat and potatoes, let’s get clear on how blogger outreach differs from guest posting.
What is the difference between blogger outreach and guest posting?
Blogger outreach and guest posting may seem similar, but they’re not synonymous. All guest posting is technically blogger outreach, but not all blogger outreach is guest posting.