In the " Analytics " tab , you can track mentions and sentiment over time.
And it collects a lot of other useful data.
"Analytics" dashboard in the Media Monitoring app
Use the information in the tool to assess the status of your online reputation and take action if necessary.
Manage your reviews
with the Listing Management Tool
Try it for free →
ADS illustration
4. Plan your crisis management strategy1
Crises happen without warning. The good news? You malaysian numbers can prepare for them with a crisis management strategy.
Your strategy should outline an internal communications plan, which team members will handle public responses, and how to address social media mentions.
Here are some things you can do to prepare in advance:
Use media
tools . Tools like Brand Monitoring will quickly alert you if unexpected conversations about your brand occur.
Follow industry trends 3. Legislative changes, cultural changes or technological advances can put your business to the test, depending on your industry.
Find out which channels your audience prefers and how to communicate most effectively 4. If your audience gravitates towards Facebook, use Facebook as your primary communication channel. This way, you'll reach a wider audience more effectively.
Who is responsible for responding to comments and reviews 5. You can choose to have one or two people communicate publicly during a moment of crisis, depending on the severity of the situation.
Draft responses to react quickly to negative comments 5. Just make sure no one copies and pastes the same response without personalizing it. This can seem insensitive in a time of crisis.
While it's best to avoid a crisis, sometimes things are beyond your control. How you respond can make or break what your audience thinks of your brand overall.