There are lots of interesting things you can figure out from that

[hasan018542]

What you want to do is you want to set each scroll depth as a custom metric. If you aren't familiar with custom metrics, in Google Analytics there are dimensions and there are metrics. So a dimension is something like the city that people were from or the page that they were visiting. A metric is the number of page views or users that happened. So, in this case, it's the number of times that somebody viewed a page versus the number of times that people went 25% of the way down the page or 50% or 75%.


When you save those as custom metrics, then you can do some math to figure iran gambling data out what the average scroll depth is, for example, and that's a really nice way to figure out if people are actually looking at your stuff or if they are interested, or maybe there's a really interesting CTA that's driving them away, but then they're not seeing something even cooler further down, or maybe the page looks like it ends, so they're not going any further.


2. Was an important CTA viewed? The next thing is: Was an important CTA actually viewed? So I think this is a metric that not a lot of people really think about. You sprinkle CTAs all over your site, but you don't know if anyone is actually looking at them. A page view tells you nothing, because a page view is just I opened up the page and I might have done it accidentally.


Maybe I hit back right away. It's still a page view. I could have the tab open in my browser forever. Maybe I don't want to get rid of it yet. That's a page view too. It doesn't mean they actually saw anything useful or did anything with that information. So one of the things you can do in Google Tag Manager is you can create something called an element visibility trigger. An element visibility trigger is basically what it sounds like.