Top key SaaS marketing statistics

[tasmih1234]

Here are 16 statistics about SaaS marketing from studies that I have found interesting from different types of B2B marketers.

Just a quick FYI before you move forward: All sources are vetted, from credible sites (and surveys), are contextual (aka, they actually focus on SaaS businesses), and are relevant (no study is older than 2022!).

1. Around 50% of SaaS businesses have between 1–5 people in their marketing department.
According to the State of SaaS Marketing report, 48% of all SaaS 1000 mobile numbers list businesses have between 1–5 people in their marketing department. This includes both full-time employees and contract hires.

What’s even more interesting is that:

34% of businesses have 0 people in the marketing department;
15% have between 6 to 20 people in the marketing department;
2% of businesses have between 21–50 people; and
Another 2% have more than 50 marketing professionals working in the department.
2. 1 in 2 SaaS marketers believe content is the biggest business growth driver.
When asked which channel they believe has the biggest impact on growing revenue, 53% of all SaaS professionals said content.

The same report stated that only 26% of all SaaS businesses invested in content in the previous year.