Examples of educational marketing to attract more students

[subornaakter20]

We compiled a list of educational institutions that have trusted and applied the correct Inbound Marketing techniques both on our continent and abroad, and created a list of 8 great examples so you can do your own analysis. – /wp:paragraph –>

[Tweet “Real examples of the effectiveness of Inbound Marketing applied to the education sector”]

EIA University
Educational Marketing Strategies-example-University-EIA
It is a private higher education institution clinical nurse specialist email list located in Colombia that trains professionals from different areas in undergraduate and graduate studies. Universidad EIA understood that the path for a student to become an enrolled student depended basically on two types of situations:

People who do not know that they should study a postgraduate degree and who are at that stage where they discover a problem.
People who are clear that they want to pursue a postgraduate degree and need information to decide which one and at which institution they will pursue it.
Understanding that they had the possibility of offering their services in these two key stages, they created an Inbound Marketing strategy that would allow them to send a message to that target audience: potential students, and for them to understand that in order to achieve personal growth, they had to complete higher education and postgraduate studies.

However, the strategy was not complete because they needed to apply Inbound holistically and be able to treat those leads naturally with Marketing Automation.

That is to say, the University was concentrating on marketing techniques to promote the institution and position it, but they were leaving aside the other part of the strategy that led to the conversion of potential clients, in this case, students.

[Tweet “Pure marketing is no longer enough to sell”]

Through workshops, the University was able to understand who its Buyer Persona was and based on this, the sales funnel was created; subsequently, rich and highly targeted content was produced through 10 eBooks.

Once the content was ready, the Marketing Automation plan was created to nurture the lead, qualify it and advance it in the Institution's purchasing process. Likewise, Landing Pages, Pop-ups and a contact center were created to call the leads that were hottest or most ready for an invitation to sign up.

With all the Educational Marketing strategies already in place, the execution began to promote the content from the top of the sales funnel , the one that had already been identified to promote the University.

The result obtained after 8 months of applying Educational Marketing strategies with the help of Inbound Marketing was to attract new students. New enrollments increased by 23% compared to the previous year.

EIA University understood that the best strategies to attract students are those applied from the conception of Inbound Marketing. Since then, they have been generating efforts to produce content to nurture their leads. These are also highly segmented to increase the percentage of enrolled students year after year.


[Tweet “the best strategies for attracting students are those that have been applied since the conception of Inbound Marketing”]

Stafford Global
Stafford Global has a very innovative business model, which is that it certifies students from anywhere in the world through the participation of the most important and recognized universities in the United Kingdom.

With distance education as their flagship, they had to think of educational marketing strategies that would allow them to adapt to the new demands of students. In addition to this, they needed a rating system that would allow them to filter out the real potential students and thus increase the percentage of enrolled students.

They had several challenges or problems:

Difficulty measuring the ROI of your Educational Marketing Strategies.
Increase traffic and potential customers.
Difficulty in filtering leads and sending real potential clients or students to sales.
They were testing tools independently and using Excel spreadsheets to export data from Google Analytics to understand the origin of their traffic. Ultimately, this would allow them to understand where their traffic was coming from and how to interpret the data to improve their Educational Marketing Strategies.

But because of the individual nature of their tools, it was very difficult for them to track their potential clients and also filter them for appropriate treatment.

Because of the impossibility of truly recognizing what the results were, they were faced with another problem: the impossibility of knowing the profitability of their actions.

That's when they decided to apply Inbound Marketing; produce content, refine their Buyer Persona, and use Marketing automation to offer segmented content and nurture their leads.

Marketing Automation brought them an extra benefit, and that is that they were able to know the preferences of their different audiences:

“For example, prospects in the US and Canada prefer to receive text messages and emails before being contacted by phone. However, prospects in the Middle East and Africa would prefer to receive a phone call first. With Workflows, we can ensure that everyone gets an optimal experience.”



Nabeela D'sa Marketing Manager at Stafford Global
Since Stanford moved to the Inbound methodology in 2016, it has achieved optimal results;

Before applying Educational Marketing Strategies from the Inbound methodology, the time that had to pass to convert traffic into enrolled students was 8 months. After being Inbound, that time was reduced to 100 days.
Its traffic increased by 11% .
It is receiving around 1,500 leads per month .
65% of their students have been acquired from their website