Function Goal The author of the piece The department the

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But the chances of that are unlikely. Therefore, it's good to agree with your team and client on how long you’ll measure your content's success. Perhaps, after some research, you’ve discovered that most blog posts in this particular audit take three months to reach their peak. If that's the case, you’ll want to look at success metrics once the piece has been live for three months. This cuts out unnecessary time spent updating the audit and will also prevent awkward conversations with clients about why the content isn’t performing yet.


Alternatively, you may have created evergreen content and want to monitor this piece canada gambling data every month. Whatever avenue you choose to go down, ensure that your client is clear on the plan to set expectations. 2. Add in essential information Later down the line, whether your client, a team member from another department, or even you are viewing the monthly audit, you should be able to see key information within the first few seconds such as: The title of the piece Type of content: a how-to guide, listicle, case study, etc.


page is assisting: content marketing, SEO, social media, etc. How long the content took to produce: this will help your client understand how much of their budget was allocated to each task. Date published: this is particularly important if you aren’t responsible for uploading the content to the site. Performance metrics: based on the function and goal of the page. This should help you establish whether or not a piece of content succeeded or requires additional investment.


3. Next steps If a piece performs exceptionally well, you can analyze what made it so successful and try to duplicate the results. For example, if you notice that your how-to guides were the highest performers, include more of these in your content strategy moving forward, or perhaps update an underperforming piece into this format to see if things improve. Likewise, if a piece doesn't perform how you hoped it would, you should consider whether it’s worth improving it.