How to Use SERP Features to Inform Your Content Strategy

[hasan018542]

Eli shows how to analyze your site’s architecture via crawl depth, so you can adjust your internal linking structure to ease access to your most important pages and save on valuable crawl budget. Identify and Fix Duplicate Content The Content Issues tool within Site Crawl provides a fast and easy way to identify potential duplicate content on your site, which can cause search engines to index and rank the wrong version of a page. Jo uses the Duplicate Content feature to find pages that would benefit from canonicalization, redirection, or rewriting of content to avoid SERP confusion.


Prioritize Site Performance/CWV Improvements As of June 2021, Google uses important site performance metrics called Core Web Vitals to inform its SERP rankings. Sites that load slowly or otherwise provide poor user experiences cambodia gambling data could get left behind in the wake of this newest algorithm update. Using Moz’s robust Performance Metrics tool, Emilie shows how to audit your pages’ Core Web Vitals in bulk, saving you time and helping you understand where your site developers should concentrate their efforts.


Search Engines | Content Marketing The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Many marketers approach Search Engine Result Page (SERP) features from the wrong angle. Instead of asking what you can do to rank for SERP features, ask what SERP features can do to inform your content strategy. By flipping this thought process, you can build a successful content strategy that speaks to your audience at every stage of the buyer’s journey, using the most efficacious language and content format.


SERP features are designed to provide users with the most relevant answers to their questions, and they’re formatted to package this information in the best way possible. In other words, the exact language and format of each SERP feature is the most accurate representation of the type of language and content format that your audience seeks (at least according to Google). As a digital marketer, this is gold. With a little digging, you can now mimic the keyword topics, style, and format of the SERP features present for your target keywords, creating content that engages your audience exactly where they are in the buyer’s journey, and in the format they desire.