How can you group fitness club clients:

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Integration of CRM system and Avito
Integration of EnvyCRM and Avito

How to effectively work with requests and increase sales

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An example of CRM marketing work in a company
The goal of CRM marketing is to gradually lead the client to purchase a product or service, increase their loyalty and stimulate repeat purchases. To achieve this goal, you need to track user behavior, collect and analyze data about them. Then, based on this data, create a personalized offer for the client that will cover their needs.

Let's use a fitness club as an example to see what consumer behavior looks like and how a company can respond to it in order to get closer to the client and get sales.

For example , a user left a request for a free trial indonesia telegram data lesson with a trainer on the website → the CRM system recorded the client's phone number and email. The manager added him to the segment of interested visitors who have not yet purchased a subscription. At this stage, you can send a confirmation letter and ask him to tell a little about himself in the questionnaire: what goal he wants to achieve (lose weight by summer, get fit, gain weight). Then we use this information to create personalized messages for the client.

The client went to a trial training session, then the company finds out if he liked everything and sends an offer to get a 3-month subscription with a discount or buy the next paid lesson. The visitor chooses a subscription. The company transfers him to the segment "Bought the first subscription".

Later, the fitness club sends an email newsletter with a promotion to the addresses that bought the first membership: "Extend your membership for 6 months and get another 2 months as a gift + a nutrition plan." Thus, users from the "Bought the first membership" segment received an offer that suited them, and some of these clients will make a repeat purchase.

For those who have not renewed their subscription, a reminder is sent in a couple of days that the special offer is ending. If the user does not open emails, you can try sending the offer via SMS or messenger.

Here is an approximate diagram of automated interaction with the client:

automated interaction scheme with the client