The main features of their characteristics

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attachment to gadgets: it is easier for them to write in a messenger than to call. This should be taken into account when determining sales and communication channels;

the cult of a healthy lifestyle and environmentally friendly business;

are concerned about issues of justice, ecology, saudi arabia consumer email list overpopulation, sustainable development. And they expect their business partners to be committed to these same values.

Useful material:
Adaptive Marketing as a Key to Sustainable Development in B2B

Response speed. Previously, B2B companies worked in the "seller's market". Now the "buyer's age" has come: in the period of active development of marketplaces and e-commerce, buyers expect a quick response. And this should be taken into account when drawing up regulations for interaction with them and developing an IT infrastructure.

Useful material:
B2B Lead Generation Trends in 2025: What Marketers and Business Owners Can Expect

Automation of processes. More and more companies in the global market are automating B2B sales. In Russia, this process is also actively developing. Without automation of interaction with clients (CRM, self-service portals, connection of AI technologies and chatbots), it is difficult to maintain a company at a competitive level against the background of growing customer requests for service, transparency of processes and acceleration of interaction.

Case:
Marketing and sales automation in Completo: 900+ requests monthly

B2C experience transfer and hyper-personalization. B2B consumers are transferring their experience from B2C, especially in terms of process flexibility: sales to companies are increasingly seen as sales to specific people within the company, with ever more personalized offers and acceleration through the use of new communication technologies.