How to Write Slogans to Attract Customers

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People need to understand what the slogan is about. A beautiful but meaningless phrase is of no use to anyone.

The slogan should attract customers, but not with a huge amount of information. It will be enough to mention one property of the product. The main thing is that the phrase is remembered. The buyer will learn the rest in the store.

The slogan's function does not include dealing with objections. This is the prerogative of advertising.

The client should not experience negative bank email list emotions when reading the slogan. Compare two phrases: "Toothache? We will help" and "A guarantee of 10,000 candies is better." Both are dental advertising. But if the first slogan evokes unpleasant associations in a person, the second works on the positive side.

Never, even to attract customers, give inaccurate or deliberately false information in the slogan. Does your product have any special features? Come up with an emotional, memorable phrase. Tell how your product can help. What will be the feeling of using it. No need for phrases like "The best of the best!" or "We are the first in this business!" If the quality of the product is not confirmed, the company's reputation may suffer.

When attracting customers, do not make the slogan too aggressive. For example, the phrase "We have arrived, and others will have to move over" is more likely to threaten competitors than to be aimed at the consumer. But it is unlikely to evoke positive emotions in the client either.

The slogan must be beautiful and original, but without a link to the product or company, it will not work on its own. Such slogans are called "soap bubbles" and they are completely useless.

Avoid open vulgarity. It is also highly inadvisable to provoke indignation or disgust - in the future it will work against you.

And a little more about the "magic" words that we talked about earlier. Some of them have been used so often to attract customers' attention that they have become quite "worn out" and no longer cause the intended reaction. These are:

nouns: bliss, aroma, taste, secret, dream, etc.;

adjectives: flawless, perfect, true, best, etc.

If your slogan includes words from both of these groups, the advertising phrase simply won't work. It's hard to come up with an expression more banal than "true bliss." On the other hand, such words combined with fresh and original images will look quite appropriate.