Product pages where users can react with an emoji.
Landing pages for company ratings. These may display responsive emojis whenever someone interacts with them.
Live/floating emojis over the app UI, which allow you to keep track of the number of items in your cart and other data.
GIFs in email marketing to attract user attention.
Common Mistakes to Avoid When Using Emojis & GIFs
Creating an app experience that resonates with your user base is highly imperative. There is a very thin line between using emojis in social media to convey your message and using the wrong emoji that does not align with your intent. Look out for these common mistakes when using emojis and GIFs on your platform.
Emojis Aren’t Universal
Certain emoji examples may be suitable in one context, but that doesn’t mean they always deliver the message they are supposed to. There is no consensus among the general public on the meanings of individual emojis.
Individuals add their personal experiences to how they perceive an emoji. So even though you might use an emoji with gushing tears after something that you consider to be really humorous, someone else might question why you’re unhappy. This is quite common if your target demographic is older than forty.
Targeting the Right Audience
Make sure you are familiar with the demographics of your audience before utilizing promotion emojis. For instance, if your target audience is of a more mature age, they might feel awkward using emojis or just be unfamiliar with what they represent.
Emojis may also not be suitable to use if you are working in a business environment or if your app is for working individuals. Research more about emojis for business and emojis for marketing to learn the distinction and to better identify when to use what. However, if your target audience is the younger generation, emoji usage could greatly increase interaction and traffic.