There are four main types of video ads:
Video advertising is a type of web advertising and literally refers to web advertising in video format .
For example, ads displayed on YouTube as shown above are also a type of video ad.
In addition, there are four main types of video ads, as shown below, which differ in terms of billing method , where the ads are displayed , and display format .
1. In-stream ads
2. In-banner ads
3. In-lead ads
4. In-feed ads
We'll explain each in detail in the next section.
There are three types of billing for video ads:
1. CPV billing
2. CPM billing
3. CPC billing
I will briefly explain each one.
CPV (CPCV) Billing
CPV is a method of payment in which advertising fees are charged according to the number of times a video is viewed for a certain period of time .
In addition, CPCV billing is a billing method in which advertising fees are charged according to the number of times a video is watched to the end .
Users who watch a video for a certain period of time tend to be interested in that video, so advertising costs are only incurred for such users, making it a highly cost-effective method of advertising.
For example, the ads displayed on YouTube , which pr directors email database is something you are probably familiar with, are charged on a CPV basis.
CPM billing
CPM billing is a method of billing where you pay for every 1,000 impressions .
Although you can decide how much you will spend on advertising before placing an ad , advertising costs are incurred each time an ad is displayed on the screen, regardless of the user's level of interest, so it is less likely to lead to results than other billing methods.
For example, CPM billing is sometimes used for advertisements displayed on websites and social media.
CPC billing
CPC billing is similar to CPV billing, and refers to a billing method in which advertising fees are incurred each time a video is played .
Compared to other payment methods, it is not very cost-effective .
CPC billing is sometimes used in social media advertising, for example.