3 Ways to increase click-through rate

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Therefore, even a relatively simple marketing funnel will be sufficient for BtoB. Even in the case of B2C, by combining the customer journey and marketing funnel described below, it becomes easier to handle complex B2C purchasing processes. How to use a marketing funnel How to use a marketing funnel Because the definition of the phases differs depending on the marketing funnel, the way they are used also differs depending on the type. Let's take a closer look at how to use each of the three types of marketing funnels explained above.


How to use a purchase funnel How to use influence funnels chile telegram database How to use the double funnel How to use a purchase funnel By checking the number of your company's customers at each phase of the purchase funnel, you can identify the phases in which the number of dropoffs increases. For example, if the number of customers decreases during the purchase phase, there may be a problem with the design of the EC site, forms, etc. On the other hand, if there are many drop-offs during the comparison and consideration phase, it may be that the appeal of your company's products is not being adequately promoted.


In this way, by improving measures during phases where the number of customers drops significantly, you can increase the number of customers who reach the purchasing phase, which is the final goal of the purchase funnel. How to use influence funnels The ultimate goal of the influence funnel is to disseminate and spread positive information about your company's products and services. Positive word-of-mouth and reviews are appealing points that differentiate you from your competitors. On the other hand, negative reviews can cause your business to attract less customers, so it is important to use them to improve and reduce them.