Identify the phases you need to focus on through quantitative analysis

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[What is a CRM system?] Basic functions and three important points to consider when choosing a cloud-based CRM system [What is a CRM system?] Basic functions and three important points to consider when choosing a cloud-based CRM system 3. SFA (Sales Management System) SFA is an abbreviation for "Sales Force Automation," and its main function is to digitize all information related to sales activities and automate business processes. It allows you to share sales styles and information that were previously highly dependent on individuals, and also helps reduce costs.


Key features of SFA include: Customer Information cameroon telegram database Management Project information management Behavior Management Trade information management Sales action information management Sales Schedule Management The difference with CRM systems is that CRM is a support system for nurturing customers, while SFA is a system for streamlining sales activities and operations. The implementation costs range from zero to hundreds of thousands of yen for the initial cost, and several thousand to tens of thousands of yen per month (depending on the number of accounts).


For more information on the differences between SFA and CRM systems, please refer to this article. The difference between SFA and CRM systems: Which do you need for your customer management? The difference between SFA and CRM systems: Which do you need for your customer management? 4. MA (Marketing Automation) MA is an abbreviation for "marketing automation," and refers to a tool that automates and streamlines tasks related to marketing initiatives. It makes it possible to obtain information on potential customers and communicate with them based on their attributes and behavior, which is effective in building good relationships with customers.