Customer purchasing behavior has diversified

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The Importance of Managing Customer Data The importance of customer data management lies not only in understanding what type of users are your company's customers, but also in "identifying customers" and "maximizing customer lifetime value ( LTV )." One of the reasons why customer identification, which is the process of extracting good customers and potential good customers, is important is that it is more efficient to increase sales by influencing good customers than by discovering new customers. Customer data management is also important for "maximizing customer lifetime value (LTV).


" LTV refers to the total amount of profit a customer brings cambodia telegram database from the time they start trading with your company until the time they finish. It can be said that how to increase the total amount of LTV, which is the difference between the cost of acquiring and retaining a customer and the profit gained from the customer, depends on the measures taken for selected, good customers. By creating a database of what was previously dependent on human memory and simple accounting, identification becomes easier and marketing becomes more efficient.


To make this possible, we recommend introducing a dedicated tool. What type of data should you collect? The types of customer data are diverse, including attribute information such as name, address, and phone number, behavioral data such as when and what was purchased, and even inquiries and complaints. The data that should be collected is classified into two types: "quantitative data" and "qualitative data," and both are essential for marketing. Quantitative Data Quantitative data mainly refers to customer information and customer purchase history, and specifically includes: Name, address, phone number, email address, date of birth (age), family composition, place of employment, educational background, work history, annual income (and household annual income) In addition to the above, hobbies and preferences also fall under customer information.