As of November 2020, Weibo has had over 520 million monthly saudi arabia phone number active users (MAU), and 230 million daily active users (DAU). Among them, people aged 16–30 account for 80% of the MAU, and more than 50% of them are located in third and fourth-tier cities (and even smaller).
At present, Weibo has more than one million recognised content creators, covering topics in 55 categories.
Weibo’s position has deteriorated over the years, with many inactive ‘zombie’ users. However, the platform has once again become a permanent fixture in people’s daily lives. This is due to the speed—and spread—of Weibo’s news and trending topics coming to the rescue during the COVID-19 pandemic. No other platform in China could keep up with that.
During the pandemic and heavy lockdown, various media outlets worked on Weibo 24-hours a day, releasing a total of 2.28 million epidemic-related posts, which received 300 billion views. They also broadcasted more than 10,000 livestreams of epidemic news conferences in various regions. The number of live viewers for these exceeded 3 billion.
Marketing on Weibo
So, how exactly can you utilise Weibo’s massive audience for marketing?
The platform is a great way to increase brand awareness in the Chinese market. This is true especially for educational institutions and companies in the B2C sector.
Weibo: frequency of user activity