What are the best presentation materials for webinars

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By collecting and understanding data on online customer behavior, you can develop approaches tailored to each individual. Consumer needs and attitudes are also changing Consumer awareness and needs are also changing, with people now saying things like, "I find the purchasing experience attractive and valuable," and "I want to keep using good things for a long time." In recent years, more and more people are finding value in the customer experience and purchasing experience that leads up to the product or service, rather than the product or service itself.


This tendency is particularly strong among the younger uk telegram database generation, and many consumers place importance on factors other than the product, such as the atmosphere of the store or e-commerce site, or connections with the company on social media. Of course, the quality and price of products and services are important factors, but it is becoming increasingly difficult to differentiate from competitors with just that. In order to understand "what consumers want," it is essential to implement a CRM strategy.


It's getting harder to acquire new customers Another reason is that it is becoming more difficult to acquire new customers due to the changes and diversification of consumer behavior and needs mentioned above. As the term " 1:5 rule " suggests, the cost of acquiring new customers is significantly higher than the cost of retaining existing customers. To acquire new customers, it is first necessary to acquire and nurture potential customers, and the amount of work required is increasing due to the diversification of touchpoints, etc.