There is no better audience than one that has given permission to communicate with itself. Especially in an era of restrictions on the use of personal data.
If you have already told enough about your product, then probably your current task in communicating with a potential buyer is to convince him to become a client of your company, and here automation technologies can come in very handy. It is at this stage that you will be “lucky” to see abandoned carts and unfinished ordering processes, but not everything is so bad.
Automate your email campaigns with valuable offers
If you have people in your subscriber base who signed up because they were genuinely interested in your offer, then they will be the first people you should target with your automated campaigns. If you haven't already sent emails to people who have practically said they like you and what you offer, then fill that gap with automation.
IKEA is especially good at this, on whose website you can not lithuania phone number data only choose inexpensive and high-quality furniture and accessories, but also find ideas and inspiration for your home:
IKEA
At the same time, you can simply admire the photos of finished interiors, or you can create an account or even join the IKEA Family club - and soon after that they will take the liberty of sending you their new collections and very attractive offers by email:
IKEA Family
With the help of their letters, the service whets your “appetite” and enhances your sense of beauty, so that you have no chance to refuse them:
It's hard to refuse such discounts!
It's hard to refuse such discounts!
If you have qualified leads, automation like the one above can help move them closer to making a purchase. Coupons and discount offers are hard to ignore, especially if the lead is already interested in your product, so these types of campaigns work surprisingly well.
Remind customers about abandoned carts
Online shopping carts are abandoned for many reasons . The main ones are unexpectedly high shipping costs, or the user is simply looking for a product at the best price.
If you're willing to address the root causes (like offering a discount coupon to a customer), automation can help you reach those customers as quickly as possible and make back the money you thought you were missing.
One of Brand Growth Experts' clients, who implemented abandoned cart emails as part of their automation strategy, found that it was a highly profitable form of automation. Their automation scenario involved sending an email reminding recipients of items they had left in their cart, and another email offering the person a discount on those items.